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Here are our ten newest stores:

Date Opened Mall Address City Prov.
October 18, 2010 Bayview Lane Plaza 8190 Bayview Ave Thornhill ON
October 18, 2010 Sheppard Center 4841 Yonge St Toronto ON
October 12, 2010 600 Thevanaz Ind. Way Sylvan Lake AB
October 07, 2010 St Laurent Shopping Center 1200 St Laurent Blvd Ottawa ON
October 07, 2010 Orillia Center 165 Murphy Rd Orillia ON
October 04, 2010 Pacific Rim Shopping Center 3555 Johnston Rd Port Alberni BC
September 29, 2010 5716-34 rue Sherbrooke O Montréal QC
September 23, 2010 Trinity Common 70 Great Lakes Dr Brampton ON
September 7, 2010 North Town Centre 9450 137 Ave NW Edmonton AB
September 7, 2010 Heartland Town Center 6075 Mavis Rd Mississauga ON

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Historical Milestones

Dollarama is proud of its company history. Today we are the country’s largest dollar store chain.
Below are a few key milestones in our company’s growth.

Salim Rossy


Salim Rossy opens his first S. Rossy Inc. store on Craig Street in Montreal, Quebec.

1920s and 30s

Salim’s 10 children become involved in the business and its operations gradually expand.


Salim’s son, George Rossy, succeeds his father as president and transitions the
model to a variety store similar in nature to the Woolworth chain. He leads the
Company until his death in 1973.

George Rossy

George Rossy


George’s son, Larry Rossy, assumes leadership of the Company. The chain has 20 stores. Between 1973 and 1992, Larry Rossy grows the S. Rossy Inc. network to 44 stores.


The first Dollarama store opens in April, 1992 in Matane, Quebec with all items offered
for $1. The company grows the store base by converting existing Rossy stores to the
Dollarama concept and opening new locations. The company opens its first store
outside Quebec – in Grand Falls, New Brunswick.


Dollarama opens its first store in Ontario.


Dollarama acquires 60 locations from a retail chain bankruptcy, dramatically expanding
the company’s presence in Ontario. Dollarama opens a new 356,675 square foot ware-
house facility in Montreal.


Dollarama expands into Western Canada – opening a store in Manitoba. The Company
also opens a new 269,950 square foot warehouse facility in Montreal.


Dollarama expands to 335 stores across six provinces. Private equity group Bain Capital L.P. purchases a majority stake in Dollarama.


Dollarama continues its expansion into Western Canada, opening its first stores in Alberta
and Saskatchewan.


With store openings in British Columbia and Newfoundland, Dollarama completes its
expansion to all ten provinces. Total store count rises to 463. A new 292,623 square
foot distribution centre is opened in Montreal.


Dollarama opens its new head office and a 325,000 square foot warehouse in Montreal.
Dollarama opens its 500th store in Ottawa, Ontario.


Dollarama successfully implements the introduction of three new price points:
$1.25, $1.50 and $2. The addition of the new price points allows the company to
exceed customers’ expectations of the quality and variety of products they can purchase
for $1 to $2. Dollarama becomes a public company on the 16th of October, trading its
stock on the TSX Stock Market under the ticker symbol DOL.


Price pointsDollarama celebrates the opening of its 700th store in Canada. Dollarama expands its product offering with the addition of two new price points bringing the total to 7. The introduction of the $2.50 and $3.00 price points further demonstrate the company’s commitment to providing its customers with greater product selection and value while enhancing the overall shopping experience.

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About Dollarama

In 1992, the Dollarama business was founded by our CEO, Larry Rossy, a third generation retailer. We are the leading dollar store operator in Canada with 900 locations across the country. Our stores provide customers with compelling value in convenient locations, including metropolitan areas, mid-sized cities and small towns.

Dollarama aims to provide customers with a consistent shopping experience, offering a broad assortment of everyday consumer products, general merchandise and seasonal items. Products are sold in individual or multiple units at select fixed price points up to $3.00.

Discover Dollarama

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Welcome to Dollarama

SedarDollarama’s mission is simple: value for the customer. Our goal is to exceed our customers’ expectations of the quality and variety of products they can purchase for up to $3.

Headquartered in Montreal, Dollarama is the leading dollar store operator in Canada with over 900 locations in all 10 provinces.

We offer a broad range of quality consumer products and general merchandise for everyday use, in addition to seasonal products– all for $3 or less. Additionally, all of our stores are corporate-owned providing a consistent shopping experience nationwide.

At Dollarama, we are committed to serving the best interests of our shareholders. We seek to enhance shareholder value not only through exceptional business performance and practices, but also through responsible and effective communication. To help put Dollarama’s financial performance into perspective, our Investor relations section provides the latest company information relevant to the individual.

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